A SLICE OF THE AMERICAN PIE British artists sell pitifully few records in the States. Now, government-backed initiatives to reverse this worrying trend are about to shift up a gear. Feature ONE IN A MILLION Format for success Celador founder Paul Smith, struck gold with Millionaire. The trick now is to find another winner before the globally successful quiz show fades SIGNS OF CAUTIOUS OPTIMISM The glass half full... ...or perhaps still half empty. The latest IPA Bellwether report contains a few encouraging signs. But only a few PATIENCE, KELVIN, PATIENCE Chrysalis responds TalkSport is in too much of a hurry to implement electronic audience research - on the dubious evidence of a small-scale test in Slough, says Phil Riley TELEVISION REDEFINED Behind the camera Engineer Snell & Wilcox doesn't lack ambition - it aims to revolutionise the way films and TV are captured, produced, stored and distributed