CAN MATTHEW FREUD BE SERIOUS? He's the king of celebrity PR froth. But these days Matthew Freud would rather talk about integrated marketing strategies than Geri Halliwell's dog - Main interview. Freud and the Groucho. Chris Evans' bid for the Daily Star. THE END IS NIGH Things can only get better-ish In terms of ad spend, it's been a grim year - and further decline is on the cards. But it's not all doom and gloom ART ON A TIGHT BUDGET Change of culture The Beeb's new digital arts and culture service, BBC4, is being billed as 'Radio 4 with style'. Yet it will have to survive with pint-sized funding CHANNEL 4 SUCCESSION Media gameshow reaches last gasp It's your final chance to speculate on who will run C4. Join discussion on Michael Jackson's successor THE NEXT DESTINATION The internet's way forward Companies should now be aiming to create participation websites