Toughing it out in the trades Heseltine went back to Haymarket to show he still had what it takes. Then the ad market disappeared | Cover story KIDS TV The next little things The BBC made £90m from 'children's properties' last year. No wonder it - and the competition - are so excited about its new digital kids' channels VIRTUAL STARDOM My avatar will call you... Doubtless, most virtual characters dream of achieving stardom like newsreader Ananova. The reality is likely to be a more mundane job NEW CAMPAIGN What we really, really like Clients see pre-testing as way of protecting their investment - creatives as a way of killing off good ideas. Will a new research system piloted by Mars please both sides? RESULTS Magazines' hidden highs and lows This week's ABCs will stir up a simmering row between advertisers and publishers over 'averaging' circulation figures