Creative Business 8 January - Advertising
In this issue
Published: December 11 2001 12:37GMT | Last Updated: January 8 2002 16:42GMT

MEDIA INDUSTRY

Prof Patrick Barwise on why Ofcom will have to be a research powerhouse

Christophe Pettus believes traditional copyright laws work fine in the digital world

Letters to the editor

The Creative Business diary 08.01.02

TV, FILM and RADIO

Why Granada Film's Pippa Cross can't afford to back a turkey

Analysis More than one in eight radio listeners now tune in via their TVs

The film industry fears government may ditch tax relief for feature films as television companies take advantage

Advertiser-funded programmes have been seriously hyped. The prophets' motives need to be questioned

ADVERTISING

Growth ... but not too much Turning away business is a pretty unconventional strategy. Just what you'd expect from Mother, the 'agency of the moment'

Financial pressure has forced Yahoo to offer sponsored searches

TECHNOLOGY

Turnaround for Tivo Agreements with Sony and AT&T have rejuvenated the personal video recorder maker over the past 12 months.

The full picture from half the data

Moving wallpaper

NEW MEDIA

Some new media agencies ignored basic financial rules, others were just naive. But most have themselves to blame

Macromedia says that its Flash technology is making the net more user-friendly

MUSIC

Websites publishing song chords and lyrics are going the way of Napster

DESIGN

Pentagram which turns 30 this year, is Britain's most admired and weirdest design group

Alloy is BT's sole phone designer. A risky but rewarding position to be in