RELYING ON FAMILY TIES The battle of the website business models is looming as MSN and AOL project the values and interests of Microsoft and Time-Warner on to the internet.Feature WAY TO GO, SINGO! Martin Sorrell and the Australian maverick Why does the WPP boss keep doing deals with the colourful if well-connected John Singleton? CREATING A NEW REALITY Spot the difference Special effects are transforming the film business: the digital wizards are getting involved much earlier in the process. And it's no longer just spectacle that they are providing... ME AND BRUCE WILLIS Material woman Beryl Vertue has been creating - and successfully selling - Britain's top telly shows for decades. So she's more than ready for Hollywood TALENT ON THE LOOSE Freedom to choose Recession always brings an increase in freelancers. This time there's a bigger, more varied pool of creatives opting for life outside a big agency