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FTIT April 4 2001 -
In this Issue
Published: April 3 2001 16:16GMT | Last Updated: April 4 2001 09:24GMT

Testing times for new media pioneers

Our main theme in this issue, (Pages 1-8), charts the travails of the new media sector during its annus horribilis, and looks at future prospects as a new mood of realism takes hold. We also take a look at the tracking and monitoring of website traffic, an area of growing importance for e-commerce practitioners and advertisers

NEW MEDIA

Overview
Many of the central tenets of new media have been completely overturned in a matter of months against a worsening economic backdrop and the re-emergence of commercial realism.

Viewpoint
Our Media Editor James Harding finds some cheer in a gloomy new media scenario.

Branding issues
Dotcoms have learned the hard way that it takes more than a memorable name to create a brand.

News sites - US
Media groups face a delicate balancing act in developing their digital businesses

News sites - Europe
Media companies have been re-evaluating their strategies as they seek to make their web operations profitable

Online magazines
General-interest titles will be badly hit by the substantial slowdown in the online advertising market, but niche web-players may be better placed

Electronic newspapers
In the future it may be possible to get your favourite newspaper printed out at a street kiosk - but how much will it cost?

Music on the web
After the battle between Napster and the giants of the music industry, the genie is out of the bottle as far as music-sharing technology is concerned.

Digital rights management
With the copying of files on the internet so easily done, a number of companies are offering software to help content owners protect their material.

Internet films
While today's slow connections may be a problem for the nascent internet movie industry, broadband access may change everything

Web-based radio
Web radio is mainly a diversion for office workers and college students. But evangelists say it will one day have a galvanizing moment.

Case study
Italy's Vitaminic internet venture has created a viable business from the music of obscure groups and small record labels.

Webcasting technologies
Multinational companies are starting to use live webcasting for presentations and video-conferences, but real-time webcasting on a mass scale is still some way off.

Profile mediasurface
In the rush to get online, many companies overlooked the importance of what they would put on their websites. Media-surface aims to help out.

WEBSITE USE & PERFORMANCE

Overview
As internet sentiment turns sour, obtaining precise usage figures is proving a daunting task, but its importance is increasing.

Panel measurement
With increasing speed, panel measurement systems reveal the profile and usage patterns of large numbers of web visitors.

Web analytics software
Understanding your customers, knowing where they come from and how long they stay is vital to smooth website operations.

Web monitoring software
Businesses need tried-and-tested ways to interpret the detailed data about users and their responses to a website.

Testing website functionality
Few companies check their sites as diligently as they build them an oversight that could be costing them dear.

OTHER ARTICLES

News update
Bright spots in the software market, billing issues, developments in robotics.

View from the Top
Today's economic slowdown is being driven both by "some sense of reality and by a lot of paranoia", says Bill Coleman, the optimistic head of BEA Systems.

FT.Com discussion group
Participants in our online forum consider whether the market correction in dotcom share values was inevitable or overdone.

This review is published on the first and third Wednesday of the month. In addition, information technology articles appear regularly in 'Inside Track' in section one of the FT.The IT Appointments section is also published each Wednesday.

Editor: Andrew Baxter

Chief technology writer: Andrew Fisher

Editorial production: Michael Wiltshire, Sarah Frater

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