Insurance has long been the sleeping giant of the financial services industry and innovators must contend with the weight of tradition and the complexity of insurance regulations. But the sector's conservatism is starting to crumble as more insurers discover the advantages of direct selling via the internet. The US has led the way in selling insurance online.

OUTSOURCING
An emphasis on strategic relationships

CASE STUDY
CGU

CASE STUDY
Eagle Star Direct

CASE STUDY
Prudential Insurance Company of America

CASE STUDY
World Insurance Network

The struggle for survival

mobile access
Email anywhere

business solutions
Electronic business