The next link From war to business, effectively managing the supply chain is vital to success. Companies are realising that a fully integrated approach is achievable based on the use of internet technologies, linking them electronically to their suppliers and customers. The next stage, strategic collaboration, involves a networked economy that spreads beyond the enterprise....Read Context Long live the revolution The internet has revolutionised the supply chain. But it is not the first time technology has wrought changes Outsourcing The fourth dimension Fourth-party logistics (4PL) are the next step in outsourcing. Companies can now hire someone to take care of a lot more than distribution Eurozone Linking the common market For those trying to bring together Europe's fragmented markets, supply chain management offers important lessons SCM+CRM Putting the customer first Digital loyalty networks enable companies to integrate customer behaviour into the supply chain