 |
|
| BT Business Advice - What the panel said |
|
|
|
| Capturing customer information Published: November 1 2001 16:33GMT | Last Updated: February 6 2002 16:13GMT |
|
| Your question: We have been communicating with our clients for a number of years by mail however with the continuing pressure on costs we have begun to email information to newer clients. We have been encountering difficulties in capturing the email addresses of our older customers have you any advice to how we can do this? BT replies
Capturing customer information can be done in a variety of ways. Bringing together information about your customer to include their sales and service history can be very effective in managing successful customer relationships. PC based software like Act Contact Management is just one of many systems that allows you to capture this kind of information. Alternatively generating mail to your older customers, which encourages them to provide you with their email address, assists in collecting this information. Setting up your own web site and encouraging clients to provide this information can also assist with the collection of this data. |