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| BT Business Advice - What the panel said |
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| Marketing or sales databases Published: November 27 2001 15:48GMT | Last Updated: February 6 2002 16:13GMT |
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| Your question: We're currently looking for databases to manage our customer knowledge. Should we be considering marketing databases or sales databases? And what are the benefits of each to our business?
BT replies
A combination of the two would be the ideal solution particularly enabling you to use information collected via sales activity to create marketing campaigns. The benefit of this to your business is forecasting previous sales trends and reacting to cross sell and up sell opportunities via campaign activity. |